The Team
Paul Fitzgerald
Founder
"From pre-war acoustics to the rarest electrics, each guitar in our collection is a chapter in the story of music’s greatest moments."
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Founded and curated by Paul Fitzgerald, Pure Effect Music is home to one of the world’s most exceptional private collections of rare and vintage guitars—over 300 extraordinary instruments spanning the golden eras of craftsmanship. With English heritage and a global reputation for excellence, Fitzgerald has spent decades sourcing guitars of unparalleled provenance, originality, and tone. Each piece is not merely collected; it is meticulously preserved as a living testament to music’s greatest eras.
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From pre-war acoustic masterpieces to the rarest electrics ever built, every guitar in the collection tells a story—of the hands that made it, the music it shaped, and the legacy it continues to carry. Pure Effect Music is more than a collection; it is an immersive gallery where musicians, collectors, and connoisseurs encounter not just instruments, but works of art. The collection invites visitors into a world where history resonates in every note, where artistry and rarity meet in perfect harmony.
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Recognized by leading artists, museums, and investment specialists alike, Paul Fitzgerald is a trusted authority in the vintage guitar world. His passion extends beyond collecting to the education, authentication, and preservation of these cultural treasures. Through Pure Effect Music, Fitzgerald ensures that the heritage of guitar making is safeguarded and celebrated—so that the next generation can experience the beauty, tone, and inspiration of the world’s most treasured guitars.
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"Over 300 Masterpieces. One Vision."
+507 6316-7730
Erika
Business Manager
"Where the heritage of guitar making is preserved, celebrated, and passed to the next generation."​
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Erika is the Business Manager for Pure Effect Music, where she oversees the acquisition, sales, and preservation of rare and vintage guitars. With a deep understanding of the high-end instrument market, she manages everything from sourcing historically significant pieces to cultivating relationships with discerning collectors and musicians. Her expertise extends beyond sales, as she also ensures the authenticity, proper restoration, and long-term care of each guitar in the collection, safeguarding their value and heritage.
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Originally from Colombia, Erika brings a global perspective and a refined cultural touch to her work. She blends her business acumen with a genuine passion for music history, making her an invaluable link between the artistry of the past and the demands of today’s collectors. Through strategic marketing, client engagement, and meticulous curation, Erika helps position Pure Effect Music as a trusted destination for rare and investment-grade instruments worldwide.​​
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"Where Rarity Meets Resonance."
+507 6316-7730
